Hi, I'm Chris

I grew up in Temperance, Michigan. In the summer, I used to read the World Book encyclopedia which probably fueled my curiosity about the world and how people make decisions. This led me to pursue a PHD in European Politics because I felt that true understanding comes from comparing multiple points of view.

During my career, I've had the opportunity to work for some great companies including Abbott, Nationwide, Luxottica Retail, IPSOS, and MetrixLab. My experience has helped me develop a keen understanding of marketing together with business acumen. I've been fortunate to help businesses and people grow over the past 20 years.

Because I've personally been accountable for corporate insight and analytics team's budget and talent, I'm driven by the desire to make sure investments drive outcomes. Because the breadth of my experience is vast including hands-on experience leading front end innovation projects, brand repositioning, commercial mix forecasting, customer segmentation, and eCommerce analytics, I bring a unique perspective to understanding what type of insights are needed to make a business decision.

Chris is a member of the American Marketing Association's Past President Council Cincinnati, a WIRE mentor, and a 4H volunteer. In her spare time, she hangs out with her four kids, pets (dogs & chickens), runs, reads, travels, and writes food trend articles.

If you're looking for actionable insights that can help your business grow, send me an email.