Marketers might be surprised to learn just how technologically savvy today’s Baby Boomers are, as noted by FI’s resident market researcher.
Whether eating at home or at a restaurant, the engagement Gen X has with food can be characterized as traditional with a twist.
While 40% of India’s residents are vegetarian, there’s still a large addressable market open to omnivore cuisine. Plus, much of the country is infatuated with western culture – a fact QSRs are taking note of.
