Our Approach:

We guide companies using a forward-thinking approach, delivering insights that facilitate action. Insights can come from many places – interviews, observations, quantitative data, trends, or desk research. We are experts at integrating across sources so businesses can confidently make decisions.

Our approach is underpinned by a commitment to innovation and quality for our clients. We don't just provide data; we look for those magic insights that translate into actionable strategies, empowering companies to not only respond to current challenges but also proactively prepare for future opportunities.

Services:

Brand Strategy

  • Brand Architecture & Positioning
  • Competitive Intelligence
  • Landscape Assessment
  • Portfolio Optimization

Communication Optimization

  • Big Idea generation
  • Develop & Test Concepts
  • Equity Tracking
  • Claims Research
  • Packaging Research

Customer Intimacy

  • Segmentation & Targeting
  • Customer & Patient Journeys
  • Shopper Insights & Path to Purchase
  • Customer Satisfaction
  • Merchandising and Store Design

Innovation

  • Jobs to be Done
  • Ethnography
  • Trend Identification and Application
  • New Product development